The Pre-Raphaelites believed the medieval world was purer in form than the post-Renaissance world because it was more closely tied to nature. Ruskin's book The Stones of Venice (1853) had a great impact on the intellec
tuals of Victorian England. In it, he made a direct connection between art, nature, and morality-good moral art was nature expressed through man.
Continuing this connection, Ruskin believed the decorative arts affected the men who produced them. The machine dehumanized the worker and led to a loss of dignity because it removed him from the artistic process and thus, nature itself. As Ruskin stated, "all cast from the machine is bad, as work it is dishonest." While Ruskin built the philosophical foundation of the Arts and Crafts Movement, it was William Morris who became its leader. Morris took Ruskin's ideas about nature, art, morality, and the degradation of human labor and translated them into a unified theory of design.
By doing so, Morris successfully wedded aesthetics and social reform into the Arts and Crafts Movement. Morris was appalled by the over-the-top ornamentation of Victorian design, especially its eclectic mix of styles.
He was particularly disturbed by decorative arts produced by machines in mass quantity with no function but to decorate. This manufactured look was epitomized by furniture design known as "Eastlake." Charles Eastlake's name became synonymous with furnishings that copied ornate designs of earlier periods, but which were actually produced cheaply by machines.
Eastlake himself was a reformer, advocating in his work Hints on Household Taste (1868) for a lighter form of decorative arts. Unfortunately, his name was forever tied to some of the worst examples of machined Victorian design. Like Ruskin, Morris had a deep affection for the Middle Ages, especially the medieval idea of craftsmens' guilds. Along with architect Philip Webb, painter Dante Gabriel Rossetti, and others, he founded Morris & Co. in 1875. The guild was to create simple furniture, stained glass, and even wallpaper that united beauty, craftsmanship, and utility. He also founded the Kelmscott Press, a small book printing and binding company that became known for its outstanding examples of the book arts.
He used the press to publish many of his own writings, thereby promoting the Arts and Crafts movement in both the content and style of the books. But in all of his works, Morris believed that the Arts and Crafts Movement was much more than just a design theory. If the quality of design was improved, the character of the individual producing that design would be improved, and hence society would be improved. Here, Morris was clearly influenced by socialism. He observed the terrible working conditions of the factories, their environmental consequences on the surrounding countryside, and the exploitation of cheap labor that led to shoddy products. He believed society would be vastly improved by a return to the pre-industrial revolution days where craftsmen were both the designers and the manufacturers of products.
Succinctly put, Morris sought to reunite "head and hand." Morris was not wholly successful in translating the Arts and Crafts philosophy into a practical application. One of the most difficult obstacles was how to produce beautiful handcrafted items that could be affordable to the working classes. He never successfully overcame this problem, and most British Arts and Crafts items remained the luxury of the upper classes. But despite this, the Arts and Crafts movement swept England. Morris's disciples like C.R. Ashbee, Baillie Scott, and C.F.A. Voysey helped to form Arts and Crafts associations. Beginning in the 1880s, major exhibitions of materials identified as "Arts and Crafts" were held.
Charles Rennie Mackintosh
The Arts and Crafts movement hat great influence to the Glasgow School, founded end of the 19th century by architect and designer Charles Rennie Mackintosh.
Similar movements in the United States were important.
The Arts and Crafts movement had great influence to the European Jugendstil / Art Nouveau especially to the Viennese Secession the Wiener Werkstaette and the Deutsche Werkbund.